Marketing activities depend on the premise of “make the actual market wants”. The particular principal objective of advertising is to create new clients and to retain present customer. Marketing management works the job of converting the particular potential customers into real customer. Marketing management will be a managerial process including planning, organising, decision making, forecasting, directing, coordinating and managing. Stanley Vance defines administration as the process associated with decision making and controlling. The particular aim of marketing will be to know and understand the consumer so well that will the service or product fits your pet and sells itself. Almost all that should be required then is to create the service or product available” : Peter Drucker.
Marketing management evolves new techniques and equipment for promotion of their own product. Marketing research entails identification of needs, desires taste and preferences associated with the targeted customer. Advertising management conducts a consistent evaluation of consumer’s behaviour in the direction of firm’s marketing mix techniques, business environment; competitor’s advertising strategies in order in order to plan effectively the advertising activities of future. Advertising policies cover marketing evaluation and research, product evaluation, marketing channels, personal marketing, sales promotion and marketing, pricing and non-price competitors.
Distribution process allows for easy availability of services and goods to the customers in most fortunate time and at correct and location. Selection associated with distribution channel is determined by the particular nature of the item, price of the item, accessibility of intermediaries for submission and cost involved within the distribution process. Advertising and advertisement are important in order to increase sales.
Profitable sales over the particular long-run and repeat-purchase simply by customers are vital in order to success in marketing. Choice making regarding pricing, choice of promotional mix, selection associated with distribution channel is used by the marketing administration. All these functional places of marketing must become effectively planned, organised plus built effectively to accomplish best results. Marketing framework depends upon the dimensions of the particular enterprise, geographical coverage associated with the operation, number associated with products, nature of item, size of customers.
According in order to Philip Kotler, “Marketing Administration is the art plus science of choosing focus on markets and building lucrative relationship with them. Advertising management is really a process including analysis, planning, implementing plus control also it covers products, services, ideas and the particular goal is to create satisfaction to the events involved”.
Marketing actions are not just selling plus distribution of ownership associated with goods and services through the producer towards the greatest consumer. But it entails a series of actions like research analysis, manufacturing, development and innovation, advertising and promotion pricing choice, selling and distribution, client relationship and after product sales service.