Everybody’s on social media, which is both a blessing and a curse for the would-be social-media specialist. On one hand, every organization that sells anything needs a presence on social media, so the market for experts is huge.
However, there is also no shortage of social-media experts—or people who think they’re experts, anyway. The key to freelance writing is never to stop selling yourself. Don’t get complacent once a project comes in—always look for the next one. Ask for press passes to events in the field of your choice. Attend writing workshops and writer meet-ups; they happen everywhere. In the meantime, start building your store with a free 14-day trial of Shopify.
Get free online marketing tips and resources delivered directly to your inbox. The online subscription box industry grew 100% over the course of just five years. That explosive growth has led to the emergence of new direct-to-consumer brands targeting this niche, as well as the adoption by major brands like Sephora and Walmart.
You need an area of expertise—math, and specifically SAT math preparation, is always a favorite—but almost any subject will work. If you know how to market yourself locally, you can take advantage of parental paranoia and make money by tutoring right in your own home, or at a local library or coffee shop. Just make sure to do your homework on your local market in order to set prices and know which areas of expertise are most desired by parents in your area. Even so, you’ll need to develop a curriculum and a marketing plan for your new business, and you’ll need to decide whether students should come to you or you should go to them. But the opportunity exists to take what you might think of as fairly rudimentary knowledge and turn it into a profitable operation. Believe it or not, a lot of people still don’t know how to use Microsoft Office. You might already know enough about basic software applications to teach other people how to use them and set up your own computer-training operation.
Getting a specialization is crucial, and licenses might end up being required for certain varieties of coaching roles. As an example, a friend in Boston ma obtained US and Western european soccer-coaching licenses before beginning an excellent one-on-one soccer-instruction enterprise. As you may imagine, publicists want to network heavily, the two in reaching out to be able to prospective clients and in getting to know members of the media. You’ll need a Website, a good pricing structure and a thick skin—reporters can be famously surly—but publicity is a generally low-overhead business that can produce quick and impressive returns. This one is a real wild card, but a friend in Dallas did it successfully for years.
He was a self-taught art expert who advised clients on which pieces of fine art would make the best long-term investments. If you’re an art lover and educated—even self-educated—in art history, you can set up a business like this, too. The key with Web design is to carefully define a target market and, as is the case with graphic design, offer a service nobody else offers. Remember, too, that Web designers not only compete against each other but also against packaged software that assists with Web design, so an unique selling proposition is especially important. Sure, it’s a great opportunity, and it’s totally doable—with some planning. Make sure you know your local zoning laws and, perhaps more importantly, make sure your neighbors would be OK with some extra noise and activity around your place. Competition to get into top universities is as tough as it has ever been, so nervous parents are willing to pay handsomely for tutoring for their kids.