There are some people who may be interested in your products or services that they’re not currently aware of. Lots of online courses make their video tutorials available as audio.
Build up anticipation and educate at the same time. It’s a great way to keep people engaged and ready to buy when you finally open enrollment or launch. But don’t just announce the sale, put your customers in the right mood for the season.
We all have a hard time making buying decisions. Knowing what other people do often impacts our final selection. Take time to highlight your best-rated products, your most-sold products, or your most popular services.
And I’ve got several ideas for how to take advantage of it. Once you achieve a certain amount of success, you’ll most likely end up with people requesting to guest post on your blog. They’ll appreciate the exposure to your audience and you’ll get exposure when they promote their post to their audience. Find other experts or business owners in tangential businesses or industries and invite them to write posts to publish on your blog. Rand Fishkin, SEO expert and co-founder of Moz, started off his 2016 SEO and marketing predictions by first looking back at his 2015 predictions. You can also send out a list of questions to several experts and compile all of their answers in one post or over a period of time. The premise is to find the #1 ranking post for the keyword you want to rank for.
Not everyone has time to sit and watch your videos, but they can listen to the audio while doing any number of different things. Or, you could even interview local leaders, local business leaders, or just about any group of people you think others would want to hear from. Have your podcast episodes transcribed and turned into blog posts.
Brian Dean, of Backlinko. com, is known for coming up with the idea for the Skyscraper Technique, a way to get your blog posts to rank well in Google. Whether it’s formal or informal, you can conduct a survey of customers, clients, or vendors, compile the results and then write about them on your blog. Whether your business with the kitchen, in the factory, or in the boardroom, there are behind the scenes moments that would be fascinating to your audience. I bet your customers would love to see where and how you buy your ingredients. This is especially a good idea if you’re in the food and beverage industry and source local products.