In this email we see the new arrival promo both on the email preview and the main message. Some shoppers love to splurge on the latest and greatest, especially during the holidays. Let them know about this at the top of your email or include it in the subject line.
Even better, every item in this email is 20% off. Furniture salesmen increase their commissions by including add-ons that compliment the purchase, from furniture displays to the final sales pitch. Each week they include a different style of boot in their email blasts. Local Austin jeweler Kendra Scott has an unique approach to their email blasts.
The goal is to generate more sales from the same traffic. Ultimately, you don’t have control of prices, game times and TV schedules. As an ecommerce site, you invest in traffic knowing that it can change at any time. The products and offers are the picking, shooting and dribbling fundamentals. These require a honed knowledge of game fundamentals.
The other kind of March madness is the period of time in which ecommerce companies begin to think about the holiday shopping season again. One of the most interesting timed offers was a function on RebelCircus. com. At the top of the site, there was a ticker that gave shoppers exactly one hour to make a purchase to take advantage of a discount coupon. Below the breaking news image was a “Shop Now” image directing traffic to a product page.
This email was more than just the Country Music story of the day. When visitors opened the breaking news email, they noticed this retailer offered free shipping for all orders $75 or more. The divorce announcement in their email subject line, along with a photo of the couple at the top of the email. A great way to increase open rates and click through rates.